Alexa, owned by Amazon.com, is a service measuring the popularity of the world’s top websites. Alexa provides a world rank as well as a rank by country.
Search Engine Optimization (SEO) for Magento – How was it done?
There was a considerable effort to do search engine optimization (SEO) for the Magento site. Hara Partners as a premier Magento System Integrator, uses Magento for its own website. While some people say that SEO for Magento is hard; but it boils down to providing valuable content. Hara Partners has focused on providing expert knowledge and sprinkled in some fun. As more valuable content was added to the website, this also coincided with multiple Google updates. You may have heard of the Panda and Penguin updates. These are in fact a series of updates, some of which were more drastic than others.
The conservative and slow approach taken has paid off in the long-run as Google and other search engines made a big shift towards quality content. The SEO for Magento approached used was one of “building a house slowly, by putting one brick stone on top of another”, rather than using some scheme to create link farms or pump out fluff content.
The approach our SEO team uses for Magento SEO is based on research and content creation. And the only shortcut we use is to work hard and to work smart, i.e. work result oriented and guided by data.
Please let us know what SEO challenges you have encountered with Magento and what has worked for you. Leave a comment or learn more about our Magento SEO Audit.