Magento is an open-source content management system for e-commerce web sites. The software was originally developed by Varien Inc., a US private company headquartered in Culver City, California, with assistance from volunteers.
Varien published the first general-availability release of the software on March 31, 2008, under the name Bento. Roy Rubin, former CEO of Varien, later sold a substantial share of the company to eBay, which is now the sole owner.
According to research conducted by aheadWorks in October 2014, Magento’s market share among the 30 most popular e-commerce platforms is about 30%.
Below you can see several of our posts about Magento, with topics ranging from uploading product images to Magento requirements, enabling a theme in Magento mobile, and ten easy fixes to Magento mistakes… We know, at this point you think we gave it all away. But not really. There is way more to know and learn about Magento than you may think.
Magento’s Unique Opportunities:
Well-Known E-Commerce Platform
Over 240 000 e-commerce owners worldwide use Magento as the primary e-commerce platform. In the impressive client list we can see companies like Nike, Olympus and Paul Smith. The platform is used by very large companies aswell as small entrepreneurs.
Magento has a impressive market with all sorts of extensions / plugins. This makes it possible to purchase new functionality and hopefully easily implement in your own instance. This can save companies months of development. For us as a web agency we have saved countless of development hours thanks to the community at Magento connect. Sometimes we give back and published extensions at magento connect ourselves. You can see what people are writing about our work here.
Flexible and Powerful Platforms
Magento has a very intuitive administration area with extremely flexible and powerful tools for marketing, search engine optimization and product management. This makes it possible for e-commerce owners to customize the store to the specific needs. Its designed to be scalable and can be transformed into every need.