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In any successful business, marketing is an essential step for growth. In our blog, we post about all the different modes of marketing, inbound marketing, outbound marketing, and linkbuilding.

Inbound marketing and outbounding marketing are arguably the most interesting division in the marketing world.

Outbound marketing entails traditional methods such as cold calling, outsourced telemarketing, and advertising. These techniques have become less effective now that people are avoiding the outcalls with caller IDs.

Inbound marketing, on the other hand, is two-way. You can bring customers to you via the Internet instead of having to seek them out.

Inbound marketing is also known as ‘the new marketing’ because a large part of it is about providing content for informational purposes instead of trying to sell you something—which, in fact, is what we’re doing here on our blog.

Another very interesting marketing method is omnichannel. With the rapid growth of digital consumption, marketers are now faced with more choices than ever when considering how they want to reach the consumer.

With each choice comes a certain amount of risk as marketers choosing to put a heavy investment in one channel may miss the untapped potential of another. This leaves a smaller margin for error as highly informed consumers have become acutely aware of how to seek out information, poll their networks and complete transactions across a plethora of interactive channels.

Besides just being another marketing term or dare I say “Buzzword,” omni-channel is a reflection of the choice that consumers have in how they engage a brand, and therefore is best represented as how brands enable their clients and consumers to use these channels to engage with them.

Whether the purchase experience starts online or via a catalogue, the customer has a plethora of options as to how they may want to move through the buyer’s journey with the brand.

Does all this sound interesting? Read more of our information in our blogs below.

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