Reason Adobe Magento will Supercharge Customer Journey
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While some might still think of Adobe as the maker of Photoshop and PDFs, today its business centers around providing digital experiences across three cloud platforms.Moreover, because commerce is an integral part of the end to end customer experience, according to Narayen, brands have to deliver messaging that is consistent, compelling and continuous. Though many think that shopify is the vendor which will be most affected by this acquisition, industry analyst and digital clarity group president Scott liewehr believes that others, including Sales force, will be rocked as a result of the acquisition. By adding Magento Commerce to Adobe’s Experience Cloud, Adobe customers should soon be able to achieve this, effortlessly, across every touch point. If you don’t already know that digital experience giant Adobe has acquired e-commerce specialist Magento for $1.68 billion, it might be time to stop enjoying that fresh air and get back on Twitter.There has been plenty said across the industry about how this move closes the customer experience loop for Adobe and makes them a formidable competitor to SAP, Oracle and Sales force.
Predictions For Adobe Magento
- Content meets commerce
- Mid-market meets enterprise
- Maturity meets innovation
With Adobe using innovative technology to set experience expectations higher and higher across the entire customer journey, the acquisition of Magento now adds the transactional element to the mix.