Adobe is Acquiring Magento
Adobe announced today that it was acquiring Magento for $1.68 billion. The purchase gives Adobe a missing e-commerce platform piece that works in B2B and B2C contexts and should fit nicely in the company’s Experience Cloud.It should also help Adobe compete with Salesforce, which offers its own marketing, sales and service offerings in the cloud.The acquisition will help Magento develop in the enterprise market, both from a product and a sales perspective.For Magento, the purchase will help the company meet the demand it’s been encountering recently from enterprise organizations spanning insurance, financial services, wholesale and entertainment companies.
Benefits For Adobe
The Magento acquisition will help Adobe build its own robust ecosystem as it comes into competition with existing cloud commerce behemoths like Salesforce, Oracle, and SAP. The main benefit for adobe by acquiring magento is that it will adobe has a space for e-commerce in their cloud. Magento will fill their cloud in a great way. It is also a great way to create a good relationship between Adobe and Microsoft. Microsoft also needs the same space for e-commerce that magento is filling for adobe. This could also work things between them.
Benefits For Magento
The acquisition will help Magento develop in the enterprise market, both from a product and a sales perspective.The purchase will help the company meet the demand it’s been encountering recently from enterprise organizations spanning insurance.
Potential Down words
Both companies think this is a jolly good idea, are making all the usual noises about positive synergies.With Adobe using innovative technology to set experience expectations higher and higher across the entire customer journey, the acquisition of Magento now adds the transactional element to the mix.