Psychological Triggers that Win Sales and Influence Customers
Contrary to popular belief, copy writing doesn’t simply involve putting up a few haphazard paragraphs on your website and hoping for the best.In order to stand out and get people to take action, you have to tap into core beliefs and human behavior. Which is where psychology comes in.Combining solid writing with persuasive psychological triggers creates a match made in heaven that will win you more sales. Let’s take a look at some of the most successful psychological triggers you can implement.
The following are the principles of Cialdini psychology of selling
- Commitment and consistency
- Social proof
Reciprocity in sale psychology means when someone gives us something and we feel easy to give it back. In simple test something before buying it is the principle of reciprocity.
Commitment and consistency
Psychologists believe that stubborn and ill-considered consistency is often the result of people making a public stand or commitment to something. Once such a commitment has been made people have a tendency to try to ensure consistency at almost all cost even though it may go against their inner beliefs. Consistency is generally regarded as a highly desirable personality trait in our culture. When people don’t appear consistent they are often seen as indecisive and two-faced. The negative perception of inconsistency reinforces the belief that consistency is a valuable characteristic to portray.
The principle of liking pertains to the psychology of buying which is mostly said to make a person liking it.It also one reason why celebrities are hired for advertisement of products. Creating curiosity is a powerful way to draw people in and get them to buy. By creating curiosity people would definitely attract to you. Once they are attracted towards you they would want to buy from you.
Basically social proof is a psychological and social phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation. It is connected to the principle of liking because we move towards the things we like. As we are social creatures we are attracted to it. Anything which is popular in your site is the psychological trigger.
Applying psychological triggers to your copy writing doesn’t have to be difficult. By simply tapping into core human beliefs and behavior, you’re already putting yourself ahead of the businesses that don’t. Because, though we may not know it, our everyday lives are filled with psychological triggers that dictate our behavior and thought patterns.