Groupon VS Living Social: May the Best Deal Win
Groupon and LivingSocial are pretty similar in what they do. They offer consumers flash deals in everything from eyelash extensions to iphone speakers. However, with so many deals that are flying around, how do you really know if you’re getting the most for your money? We have put together a very brief comparison between Groupon and LivingSocial so that merchants and shoppers can see what the difference really is.
For Merchants: Groupon has a bigger audience than Livingsocial.
For Shoppers: Groupon offers the best deals in terms of discounts. Research has shown that groupon discounts are typically from 50-80% off, while livingsocial rarely offers discounts above 50%. Groupon also updates their website more often and offers more deals per day.
For Merchants: Living social has better customer service. LivingSocial doesn’t just rush out a deal, they take into consideration trends and seasons to optimize each sale.
For Shoppers: Better quality? Some consumers argue that since Livingsocial offer less deals that they are more selective about their merchants. While only consumers can attest to this, it is a worthy point to consider.
While it seems that Livingsocial is currently a better space for merchants while Groupon is a better place for shoppers, perhaps both companies can take time to learn from each other.
Which one do you prefer? Groupon or Livingsocial? Let us know below.