It’s been known throughout the centuries that men and women have different interests. However, merchants are still not putting that knowledge to use in their marketing strategies. In several studies, we have found that one huge mistake that many merchants are making is that they market products the same way to men and women. From shopping habits to the type of products, it’s important to keep in mind these gender differences to optimize sales. Check out the info graph below to learn more about the e-commerce battle of the sexes.
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