Social media has been a successful marketing outlet for many retailers, but many social media platforms are taking a step towards becoming an e-commerce platform themselves.
Facebook has just launched the new buy button. This new features allows shoppers to complete the transaction process without ever clicking away from the Facebook page.
This new feature is expected to increase convenience and bring more retailers to Facebook. For now, a few selected small and medium sized businesses are allow to test the Buy button for free.
Twitter also allows retailers to add their own buy button to their tweets to make advertised products easier to purchase. Although the idea of the buy button are in elementary stage, many social media platforms are expected to follow suit.
What do you think about the new Facebook buy button? Leave us a comment below.