The most interesting APAC digital marketing stats
We are back with some interesting and mind-boggling facts ranging from gender differences in Chinese e-commerce spend to the marketers that are made to overwork across the APAC region, we have got everything covered for you.
Half of APAC marketers believe overwork is affecting their health adversely
This stat is presented as a result of a survey conducted by Campaign Asia. Around 500 brands and agency marketers coming from 15 APAC marketers were involved in this research survey. It was a comprehensive survey that also found that:
• 59 percent respondents feel overworked as they work more than 45 hours a week.
• 16 percent people stated that they need to catch up on work on weekends and 53 percent had to do so occasionally.
• 50 percent respondents agreed that this affected their health.
Indian ‘Good morning’ messages:
The Wall Street Journal has reported that one of the main reasons behind the filling up of the internet is due to the sending of Good Morning texts from Indians. Due to cultural norms, greetings are a huge portion of the Indian region. This is the reason why one in three people run out of memory daily and the searches of the good morning have increased a thousand percent.
Chinese men now spend more online than women
A Union Pay survey conducted among 100,000 Chinese people across 34 cities have revealed that Chinese men are now spending more money online as a result of online takeouts and gaming, whereas women spend only 15 percent of the amount that is spent by men.
Luxury goods sales up 20% in China
A Bain & Co. report has revealed that after a very small growth for the past five years of slow growth the luxury good sales have increased about zero percent this year with the main source of the increase being women’s clothes, jewelry, and cosmetics etc.