Can Shopify Keep-Up with the Changing Purchasing World?
The way the purchasing world works is changing. And Shopify wants to be right at the heart of it.
The Customer Is Always Right
Nowadays, customers expect a wider range of options of how and where to buy. In-store or online, delivery or collection. Since its conception in 2006, Shopify has provided its customers with the commitment of making commerce easier. This means that various businesses can focus on their primary goal; building and selling their products. Now, almost a decade since its birth, Shopify remains its pledge to progress with the times.
Shopify spotted a gap in the market, and created a problem-free platform which allowed various stores to construct their retail businesses. Nowadays, traders use their specific unique platforms to control the trajectory of their business – from the creation of the products, to the order placements.
With the rapid growth of customers spending more time on their mobile phones than desktops, e-Commerce is hurriedly transforming into mobile commerce. A study from Microsoft has shown that mobile users are more fixated. Where 70% of desktop search tasks are done in a week, 70% of mobile search tasks are done in an hour.
Shopify has understood that mobile shoppers like to research products in a simple fashion, and quickly make a purchase. Therefore, Shopify has created a mobile friendly app and an easily accessible smartphone internet page.
We are living in a society of app culture. Shopify has adapted its inventive business to survive the shift in attention from electronic to mobile commerce. In order to survive in the modern times, it is essential that a business constantly evolves with consumer interest. From its initial online store selling snowboarding equipment, Shopify has grown with success in the transformative times. Currently, there are 165,000 Shopify stores. All you have to do is look at the $8 billion worth of sales to know that Shopify will be at the center of the purchasing world for a long time to come.
Shopify Success Stories
Many eCommerce stores have been built utilizing Shopify. Online temporary tattoo company ‘Tattly’ has successfully built its eCommerce store, and has obtained an avid fan-base due to its platform on Shopify. ‘Skinny Teatox’ has also witnessed an rapid increase in its online sales of tea leaves by utilizing Shopify. With so many businesses generating success with their platforms on Shopify, any business desiring to get involved in both the eCommerce and mobile commerce market should seriously consider utilizing Shopify.
For a list of companies which have been successful utilizing Shopify, visit: http://www.shopify.com/blog/6037086-40-stunning-ecommerce-stores-built-using-shopify