Setting Up WordPress for SEO Success
When new users set up WordPress, sometimes they don’t take the time to read about all the strategies online that can be helpful to them in their journey.
The first step in achieving SEO success is understanding the common terminology that is associated with WordPress.
Regular Web “Page” vs. WordPress “Page”
A web page is a single HTML document that exists at a unique URL.
Even if the extension is .php or .asp, the underlying source code is still HTML.
A WordPress page, on the other hand, is WordPress’s version of a ‘static’ page.
Anytime you’re talking about a page in the context of WordPress, it would be advisable to put the word ‘static’ before ‘page.’ It will make more sense that way.
Pages vs. Posts: What are the Differences?
- A post is dated and ‘time-sensitive,’ and a page isn’t.
- A post can belong to categories, tags, dates and authors and a page can not.
- You can access a post from multiple pages—its category, tag, date or author.
- A page is only accessible from wherever you link to it.
Some additional references about pages vs. posts:
- wordpress.com documentation
- wordpress codex about pages
- wordpress codex ‘the dynamic nature of pages’
Pages are Static
- Pages are like regular, non-blog pages on a website.
- They can have a hierarchy.
- They will not go into the RSS feed.
Use Pages for the Following Type of Content
- An ‘About Us’ section
- If a restaurant, your Menu Page
- Directions page
- Fees pages, etc.
URL control can be confusing, because some are set in odd places, or called ‘slugs.’
- Pages and Posts URLs get set within the page/post editor.
- Category and tag URLs get set in their respective menus under ‘slug’
- Author URLs are the ‘username’
If everything is set up correctly, it should be easy to get your titles and descriptions in check.
- Title and description templates get set in Yoast
- Titles and descriptions at the individual page/post level are set in the page/post editor with Yoast
- Need help with a title? Check out this reference