Google Pigeon was launched three months ago and has already helped local businesses SEO. Instead of local businesses competing against larger corporation, they can now focus on their content. Google Pigeon seems to be rewarding the quality of the content rather than just quantity.
When Google Pigeon first launched, smaller and local businesses were comparing notes. Owners found they could still have rank high in SEO, even though they were different from the norm. Local businesses can now focus on their content and edit their existing material to further their sales.
Even though the full extent of the Google Pigeon benefits are still somewhat unknown, many consider this updated the most important since 2012. That was the year Venice update was released. Brett Relander, a blogger on entrepreneur.com was very surprised about the stark differences between the updates.
Google Pigeon Further Update May Change Existing Benefits
The next Google Pigeon updated has not been release yet, but many anticipate it will change the existing benefits for local businesses. The extent of which could mean a different SEO focus and strategy. For instance, the SERP ranking could fall for local and distant businesses.
No matter how the updated changes Google Pigeon, businesses should focus on social media. Establish directors, such as Yelp, have benefited greatly from Google Pigeon and continue to do so. As previous reported on elieandmai, customer reviews and shares bring in business that SEO ranking are not able to do.
Currently, there is not enough information for businesses to map out a specific plan of action. For now, businesses should focus on the alt tags, keywords, tittle tags, etc and edit any material to help focus on localization.
Google Pigeon is showing a more narrow range of results compared to the past. It is also favoring localized businesses rather than large and global business. So, local businesses need to include hyper local reference on their SEO content. Local businesses now have the tools to bring customers to their website, they just need to create a memorable and positive experience on their website.