In the past, we’ve talked a little bit about what SEO is, and how it can be beneficial for your website in order to earn traffic. To reiterate some of our past points, SEO stands for Search Engine Optimization, which means making your site most ‘attractive’ to search engines. The ultimate goal is to garner a higher ranking for your site with SEO for Magento. For instance, when someone searches Google for ‘Blue Armanati tie,’ the original results appear in a list, with 10 results on each page. For the given search term, the first result is considered to have the number one rank, the second result is considered number two, and so on.
Everyone agrees that SEO is good for your business, but many people disagree on what the best SEO practices are. Our content writers attract appropriate traffic to your site with well-researched, fluid, engaging articles that position you as an authority in your field. Our marketing experts then integrate this content with landing pages designed to drive conversions.
Spending extra time on good SEO will make all the difference in the long run. Proper preparation here saves time on all aspects of the campaign.
Our setup package includes:
- Google Analytics and Webmaster integration
- Site configuration to ensure that search engines only crawl relevant content
- Generation and timely updates of Google sitemaps, integrated with Webmaster tools
- Establishment of Canonical URL link element
- Magento Google Merchant feed
Link Validation and Management
The more quality links pointing to your website, the better; these are defined as links from related organizations with content relevant to your own. Once you start receiving links to your site—via paid campaign, exchange, or simple merit—you’ll need to monitor them for validity on an ongoing basis. We’ll set up an advertising and link management tool that facilitates the link-checking process.
What sets us apart is our laser focus on the capabilities, requirements, and metrics of a successful Magento build. We’ve been eating and breathing Magento since the platform launched, and we’ve had plenty of time to trailblaze in its challenging ecosystem.