There is no doubt that smartphones have taken over our lives. Almost everywhere you look there is someone carrying a smartphone in their hand. This has been partly attributed to the age of abundance. 30 years ago 90% of the world population could not afford a mobile phone, but over the past decade, the amount of smartphones owned by individuals has exploded. Even poor countries now have a high rate of mobile phone ownership. The use of smartphone ownership has also had an effect on mobile e-commerce. More people use mobile devices than personal computers therefore over the next couple of years mobile e-commerce is going to overtake web-based e-commerce. More people are going to purchase products on their mobile phones than on personal computers.
Mobile e-commerce conversions
Mobile e-commerce conversions are soon going to be the largest drivers of e-commerce sales. E-commerce sales are already been driven by mobile applications. Since most people are now frequent users of smartphones. Companies are now leveraging this popularity of mobile phones in order to drive sales on their e-commerce sites.
Mobile applications role in mobile e-commerce
It is obvious that mobile applications have become central to the mobile e-commerce sector. Most companies have developed mobile apps for their e-commerce stores. Since e-commerce depends so much on mobile conversions it is a wise move to put the focus on developing mobile-friendly e-commerce websites.
Mobile advertising’s role in mobile e-commerce
Content that is specifically tailored for mobile e-commerce is important in mobile advertising. Marketing experts should concentrate on creating content that is mobile friendly. This includes creating content that targets mobile users specifically. Apps such as Instagram are mobile-tailored apps this means they can be used by marketing experts to find mobile e-commerce customers.