Many Magento stores lack the sales they need for reasons that seem unknown to them, they need Magento Optimization. A list was pulled together by QuBit to help companies understand what their websites are lacking, and how to correct them.
Here’s the breakdown:
Since it’s easier these days to compare prices online, it is important to channel your efforts to current deal offers by crossing out original prices with the new sales price. This will give your customers to focus on the money they are saving on your products
- Product Descriptions:
Make sure to supply thorough details on your products in order to replace the knowledge a sales associate would give. Some of the details that should be included are the type of material your product is made of, where your product originates from, and (for clothing in particular) the sizing of each available option.
- Stock Information
Communicate through your a product’s page its availability. List how many of each item is available for purchase, or if it is out of stock. When an item is out of stock, provide information on when it may be available for purchase again. This being said, notification should be sent when a product does become available.
- Site Functionality:
Many customers expect certain functions when they enter an eCommerce website, and therefore your website should include these functions: wish-lists, in-store pick-up options, personal recommendations, guest checkout, and product filters.
- Shipping Information:
When making a purchase, a customer wants to know the pricing of shipping and how long each pricing option should take to arrive. If your company wants to contract business internationally, keep in mind that international shipping options and multiple currency listings should be made available to the customer.
When looking at a potential purchase, the customer want to have multiple options for viewing their potential purchase, like they would if they were in an offline store. Therefore, multiple angles and a zoom function should be available on each product page.
Many customers who want to use discount codes have trouble finding where to enter the code to receive its benefits. Make sure this is readily available on your website. Also, customers complain that they are not certain on whether offline discounts apply to their online purchases, or if certain discounts are available for their demographic. Have a page made ready to answer these questions.
An eCommerce website is expected to have clear navigation, and will lose many potential customers if it lacks clarity. Make sure your website is up-to-date with no broken links in the shopping cart, available category pages, and no broken browser functionalities (such as back buttons).
As unlikely as it may sound, a new trend that is expected of online stores is videos. It is a creative new way of displaying your products, and should be an experience between video and image.
- Website Speed
The final aspect that effects online sales is your website’s speed. Customers do not want to wait for pages to load while navigating through products. In order to combat this problem, your company should benchmark load times of your competitors and act accordingly.
This Magento Optimization can prove to be very useful for those using not only for Magento users, but also those who use eBay since they both look towards making their online stores as optimal as possible. Keep this in mind with your own eCommerce website, and make sure you do not leave any issue with online product sales unresolved.