Cyber Monday and the 2011 Holiday Season
While it may seem like a long ways away, it is never too early to begin planning for the upcoming Holiday 2011 shopping season.
Holiday season spending is making a grand rebound from the 2008 – 2009 recessions. Last year, comScore reported this past year’s e-commerce spending in the November – December 2010 holiday season reached $32.6 billion, a twelve-percent increase from the previous year. One of the leading factors of this phenomenal increase is the online shopping holiday Cyber Monday (similar to Black Friday). Cyber Monday this past year was the first billion-dollar online spending day in history, and was the top online spending day of the season.
With great anticipation, this upcoming holiday season should hold similar outcomes. Take the time to prepare your company for the high demands shoppers during the holidays hold (hint: free shipping deals are a big hit) so that that this year will roll by with ease.
You must be logged in to post a comment.