Remember when the term ‘marketing’ used to mean annoying telemarketers calling you at weird hours in the night to tell you about their product? Most know-hows in the biz today refer to that strategy as ‘outbound marketing.’ And even a novice can guess that this is the less popular method of reaching people. Most marketing has now gone online—which is also known as ‘inbound marketing.’ But what is the difference between the two?
The Core Differences Between Inbound Marketing and Outbound Marketing
Outbound marketing entails traditional methods such as cold calling, outsourced telemarketing, and advertising. So if you ever had a stranger ring your doorbell in the middle of the night to tell you about Verizon, we guarantee you that this was an outbound marketer.
Outbound marketing techniques are becoming less effective because people have found ways to avoid their techniques by blocking their caller IDs.
Unlike outbound marketing, inbound marketing is two-way. You can bring customers to you via the Internet instead of having to seek them out. Inbound marketing is also known as ‘new marketing’ because a huge part of it is providing content for informational purposes rather than trying to sell you something—which, in fact, is the purpose of the Hara Partners blog.
Which Way is the Future Headed?
Different sources will provide you with different data regarding the strengths of both kinds of marketing. As an online blog, we would clearly advocate inbound marketing, as we believe that’s where the future is headed. But does this mean that’s the only kind of marketing that we practice? Of course not.
At Hara Partners know all about cold calling and the traditional methods which pertain to outbound marketing. We have an excellent sales guy here who can knock you off your feet with his outbound skills… But at the end of the way, as the Internet expands, inbound marketing is where the future is headed—at least according to us.