How Brick-And-Mortar Stores Can Compete With E-Commerce Giants
With the growth of the e-commerce and online business, we see the decay of the brick and mortar stores. Now we can see the development in the online business and it has also proven its credibility. If the brick and mortar stores want to be in the competition they need transformation. With the traditional way, they cannot break the spell of online business. They need to adopt the modern tactics of business.
Join the E-commerce playing field:
Online purchase is more than purchase from the brick and mortar store. E-commerce gives your business reach-ability. Nowadays even small business owners are using the internet to gain more customers and profit. But many of them are still not using the modern technique of business. Brick and mortar store and limited but with the help of E-commerce you can break this limit you can reach to your potential customers outskirt the area. Just you need to do is to transform your traditional business little.
Add value for the e-commerce customer:
Try to facilitate your customer as when a customer buys a product from an online store he has to pay shipping fees. Some companies offer special offer on shipping for their potential customers. As a retailer of brick and mortar store, you can make a strategy to make your customer’s shopping experience joyful. By offering convenience and discount offer. As a company Medly Pharmacy, they fill the prescription and hand over it to the customer at home free of cost. It is a trick to engage the customer by giving it convenience.
Offer local pick-up with e-commerce services:
It is a big benefit to the retailer to sell their product with local pick-up. And brick and mortar store have this advantage because it can get its customer on its door. Walmart is a great example of it they have made their product reachable to you regardless where are you living and you can have pick- up free of cost.
Offer better deal in e-commerce store:
It is the best way to collect the customers. Present such like offer which can captivate the customers and they must visit your store in order to buy the product. You just need to know how you can turn the attention of the customer to your brick and mortar store.
Sync your online and offline efforts:
You need to sync your online changes with your stores. Your online sale-prices must match with the products which are in your brick and mortar store. It is a reliable way to collect loyal customer. sync your transformation to have potential customers.