Fewer Features yet a Strong Marketing Message
A lot of features might seem like the way to go when it comes to presenting your services and products to the potential and existing customers. However, despite this urge, you need to realize that including a lot of features is a cause of havoc and chaos. If a lot of features are included they might shift the focus of the customer from the product and the customers might feel overwhelmed.
Strong and attractive features
Therefore the focus must be on a couple of very strong and attractive features that will suit the needs and the liking of your customers. Now an important question that is arisen is how to choose the features and what features should be included. In order to make this selection easier for you in this episode of Shopify Masters, we will help you understand the copywriting process used by the founder of que Bottle Jean Wu. The que Bottle initiative was designed to aim to provide collapsible water bottles that provide both functionality and look good hence including both functionality and good fashion sense.
While speaking of features Jean Wu states:
“It’s all about imagining your customers standing in front of your products and saying ‘Oh, I see myself using this’.”
It is a comprehensive lesson that is arranged in a way that would make it easier for the learners to understand and comprehend. The video is a complete course outline for anyone who is looking to understand features and their correct use. The major goals and key aspects that will be covered by the video in this episode of Shopify Masters are:
- Understanding features and their correct and effective usage to promote your business.
- Shortlisting the features that you wish to include and arranging them on the basis of their priority.
- Improving the conversion of the pop up adds.