Choosing the right Youtube influencers for your business

Choosing the right Youtube influencers for your business

The influence of a person cannot be determined by the number of people that have subscribed to his Youtube channel or follow him on social media platforms. These numbers are not enough to determine whether the person would be able to serve as a good influencer to promote your brand and increase your reach to a much larger number of people. We have dedicated this episode of Shopify Masters to discuss the importance and significance of a Youtube influencer for your business.

Youtube influencers is not an unknown fact

The importance of Youtube influencers is not an unknown fact in the modern era especially when the use of social media platforms and Youtube is becoming a norm and is found inculcated in almost all the fields and aspects of life whether they be personal, domestic, social or even industrial and commercial. Therefore using Youtube influencers for the benefit and advantage of your brand and business is a very wise and intelligent approach. However, since this is a very huge and important decision, therefore, it cannot be taken spontaneously. A lot of thought and effort needs to be put into making this decision and choosing the right influencer for this task.

importance of Youtube influencers for a business

The mentor that we have chosen for this Shopify Master episode is Mr. Ben Wieder who is the founder of Chassis. Chassis is a premium men’s care line that is specially formulated for their hygiene and well being. The goals of this episode of Shopify Masters are:
•    Realizing the significance and importance of Youtube influencers for your business.
•    Methods to reach out to these Youtube influencers.
•    How to find out potential Youtube influencers that might benefit your business promotion in the long run.
•    Testing your market using a panel test.
•    The costs of conducting a panel test.