Magento is an ornery program. To function optimally, a Magento store requires the careful and measured actions of an experienced tender, and the proper conditions in which to blossom. In this piece I’d like to discuss the external, or environmental, side of the equation, and talk about how to choose the ideal Magento hosting partner.
Magento Hosting, why is this important?
As mentioned above, Magento is a particularly large and complex program and can easily become weighted down by the myriad processes it must handle, becoming a lumbering oafish thing, taking far longer than needed to perform tasks it should handle with ease – like an athlete gone to seed. Lowered page load times are a bad thing. In fact, more than a few studies have been performed to try and understand the relationship between page load times and conversions, and from their results it seems pretty clear that the two variables are inexorably and strongly inversely connected. Or, in layman’s terms, – the longer it takes your page to load times the worse your conversions will be. Choosing an improper Magento hosting partner could send your load times into a downward spiral.
What to look for in a Magento Hosting Partner.
This is no time to save a few a bucks by being someone’s guinea pig – find a company that has lots of prior experience with Magento hosting, and ask for references like past clients. Once you are convinced of the company in question’s expertise with Magento, you can begin to look at how they fit your business. Some things to consider: do they have a plan that fits your needs – do you have seasonal merchandise which would heavier traffic at some times? If you do business overseas it may make sense to use a CDN – can this company accommodate?
In truth, finding the right Magento hosting partner doesn’t require much more than common sense – find a company that has many Magento customers and chances are good that they can handle anything you could throw at them.
Magento hosting from Hara Partners – find out more.