Addressing Unknown Losses Caused By Conversion Theft
It is very easy to perform and implement security thefts by ourselves and keeping this in view the retailers tend to take care of this job themselves without hiring any professional and external help. This is the reason why most of the retailers even fail to realize the fact that they are being a victim of conversion theft.
what a conversion theft actually is?
An important concept to be defined and understood in this aspect is that of what a conversion theft actually is. When retailers are running security measures some external actors are using this opportunity to divert sales to other retailers so that they can earn money in lieu of commissions. Some of the common tools that are used by these actors to accomplish this task are malware, redirects, browser hijacks etc. All of this is managed in a very discrete and controlled way under the eye of the retailer yet he fails to be aware of any such thing being done.
Free applications are reasons of conversion theft?
Initially, these tactics were only applicable to the use of personal computers and laptops. But as time passed and consumers and customer shifted to the use of mobile phones, this conversion theft also made its way to these handheld devices leaving them at an equal stake as well. Free applications are amongst the common hiding places for these malware software. One of the most common ways in which these external actors help the malware reach your devices is through the updates on applications and software.
When speaking about the legal aspect of this theft, the chief growth officer at BrandLock Mr. Micheal Miller stated that since these apps are downloaded and updated by the users willingly and because they are unaware of the hidden malware in these apps, therefore, there is no breach according to the law and no action can be taken against them.