Instagram isn’t just a place for foodies and selfies anymore. More and more businesses are turning to Instagram as a place to showcase products, build brands and relationships, and ultimately increase sales.
Instagram is a unique platform that allows businesses to show their personality on stage and behind the scenes. Here are three reasons why Hara Partners loves Instagram!
1. Visuals. As more products and websites flood the internet, there simply isn’t a desire to read long paragraphs. The easy and fun layout is eye-catching and easy to browse. Instagram also doesn’t have a set algorithm to gauge what people see. Therefore, everything you post will be shown and it will stay in your gallery and archives.
On the merchant side, it is also easy to create and upload images, making visual marketing and branding fun and simple.
2. Facebook is reaching its decline. According to webmarketingtoday.com, a business’s content reach on Facebook has fallen 50%. A study done in March this year shows that the organic reach for brands on Facebook hover between 2 and 6%. This ongoing decline is driving away businesses and causing them to look for alternative ways to market their products via social media.
3. Instagram is the largest growing social media platform. Recently, it has surpassed over 200 million monthly users, 20 billion photos shared over the course of its lifetime, and an average of 60 million photos shared daily.
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