The best format to use is to keep it short. You should keep the language clear and concise. So that it is easily readable. It should be an accessible part of your website.
Why do you have to stress safety so much?
It is definitely essential that you ensure that cookies are safe. If not, customers may blur the distinction between cookies and spyware. Spyware collects information about the pages you view online and sends this information viral. Cookies collects information too. However, it retains the information only on that site and does not send it from your computer. It is best to help reassure customers with cookie phobia!
People can be really concerned when it comes to their personal information being passed online. The information that they are most worried about leaking online is their contact details. Many customers are concerned about their personal contact information mixing with clickstreams. Clickstreams are basically used to establish internet surfing patterns. They check if customers return to the same sites repeatedly. If these two types of information are combined via database, it is possible to attain a customer’s email address. For example, a membership and login data. Ironically, the companies which combine personal information with clickstreams are the big-name companies. Such as Amazon.
You should ensure that you list the laws that your business complies with. It is critical that you do this in order to cover all bases when it comes to state laws. You should also reassure online visitors that your site will be updated regularly. So that the trust between your business and your customers does not get out-dated.