Digital Marketing Executive for Beginners
The marketing of products or services using digital channels to reach consumers is known as Digital Marketing. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. A Digital Marketing over sees the online marketing and connect it with users and clients in the digital world.
Marketing is all about selling product and service to customers. It is about meeting the needs and wants of customers. Marketing is the means of communication between the company and the target audience.Digital marketing is a broad term that refers to the promotion of products and services or brands through one or more forms of electronic media.The main objective of digital media is to promote brands, build preferences and increase sales through various digital marketing techniques. Digital marketing uses the internet as a main promotional medium, in addition to traditional TV and radio.
SEO and PPC
Search Engine Optimization and Pay-Per-Click are two major trends of marketing. SEO refers to the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Whereas PPC refers to the strategy of of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
Mobile and Affiliate Marketing
Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.Affiliate marketing is the process of earning a commission by promoting other people’s or company’s products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.