Using influencers in marketing
Using influencers for e-commerce marketing
Over the past couple of years there has been a rise in the use of social media marketers to market products and brands alike. This is due to the popularity of social media stars. Social media stars mostly attract small online businesses hoping to increase their sales or to increase the number of their subscribers. Using influencers for e-commerce marketing has become very important in the e-commerce sector. Imagine you want to sell a new product that you have just patented. The best choice you have is to get a popular Instagram star with one million followers, mostly in your niche to market the product for you. Another fantastic idea is to reach out to a YouTube star with hundred thousand followers give your product a positive review.
How to reach out to influencers for e-commerce
The best way to reachout to influencers on websites such as instagram is to send them a direct message. Some influencers already have their details up on their instagram profile. If you find an email written, the best way to reach out influencers is to contact them using email. You need to make sure you sound and look as professional as possible when doing this. For example you could try and use a more professional looking email. Emails such as firstname.lastname@example.org will surely catch the influencer’s eye. Business emails tend to have a certain effect on people and they heighten the belief that the email is very important. You need to make the influencer understand that you mean business.
Success in contacting influencers
A person with so much followers typically receives dozens of emails every day. This is why you have to state your intentions clearly in the first two lines of your email. When reaching out to YouTube influencers you can use third party websites where these influencers are members. This includes websites such as reachout and famous. This is how you can find specific influencers in your niche.