This week we have seen the Digital Marketing Stats!
The previous year, the European Commission said that Google was gaining unfair advantages as compared to the other price comparison sites and requested to give some chance to competitors by bringing them to the equal terms as Google. But as it turned out this caused a very few changes of 0.04% in the product listing ads (PLA) in the UK. Overall there was a difference of only 6.1% of shopping and PLA was included from the competing sites, making the overall rate of rival ads still very low.
Role of digital marketing ads in the travel decisions:
A report from Phocuswright revealed that digital media is playing a huge role in the travel decisions. Only 72% consumers confirmed seeing an ad while they were planning their trip and that these ads were both helpful and influential as well. Despite that fact that 37% to 43% travelers used smartphone for the shopping purposes and flights. At the moment it feels like these companies are using ads for the marketing purposes.
- The number of global internet users surpasses:
According to the digital 2018 report, we are social conscious and Hootsuite showed us that the number of Internet users is more than 4 billion, while assuming that half of the world population was online. Media usage has increased by 13% as compared to what it was last year, almost reaching 3.2 billion users. 5% increase in the UK has been observed since the last year. 1.77 billion have been observed in online shopping, with an increase of 8%. Altogether a total of $ 1.471 trillion is being spent on e-commerce, with an increase of 16% since last year.
Technology is increasing rapidly. Children, adults and old aged people all are using it and during this era, Digital ads can make a difference in once business as people is using technology more.