According to eCommerce development industry reports, by the end of 2013 it is expected that more people will access the internet through mobile devices than through desktop or notebook computers, and yet, only 10% of all sites are currently optimized for mobile browsers. In addition, analysts predict that by 2015 in excess of $31 billion dollars will be spent by those accessing the internet through their mobile devices.
eCommerce Development – Focus on Mobile Accessibility
Companies would be wise to invest in making their sites more mobile friendly; in fact, of users surveyed, 67% said they were more likely to buy from mobile-friendly sites than their less accessible counterparts and 61% said they were quick to leave non-optimized sites in search of a more comfortable shopping experience. According to the survey data companies attempting to become more mobile friendly should focus on two areas specifically: company info (hours, locations, etc) – with click-to-call functionality; and ease of use (bigger buttons, save functions, and fewer clicks-to-target)