It is no secret that online firms and digital marketers aim to boost organic traffic in order to increase their bottom-line. Pinterest, one of the top social media platforms today, can be an effective tool to drive traffic to any website. The social media giant has more than 200 million monthly users who can be potential buyers of any website. So how do you tap Pinterest for e-commerce business growth?
Tip #1: Using keywords to rank highly on Pinterest
Business owners and digital marketers should remember that Pinterest is basically a visual search engine. Thus, using relevant keywords in the image description is a must in order for images to rank higher.
The use of descriptive keywords is equally important. It also helps to be as detailed as possible. For instance, a monogrammed beret can appear in people’s searches if the text on it is included in the description.
Tip#2: Creating boards
Pinterest users love to create virtual bulletin boards. You can take advantage of this by keeping your account organized. The creation of a board for every product category that you would like to promote or sell will also help.
For instance, you may create a board for each kind of clothing like dresses, skirts and tops. You may also put up a board for the latest fashion trends. This way, you can entice Pinterest users to easily follow your boards.
Tip#3: Tapping group boards
In case you are still not getting new followers, another way to tap Pinterest for e-commerce business growth is to share your content in group boards. Simplysearch and ask for access to group boards that are aligned with your brand.
Tip#4: Strategic scheduling of pins
You can also use third-party platforms to schedule pins at the most opportune times. One platform is Tailwind which is like Buffer for Twitter. Tailwind can help you get more views on your pinned content.
Tip#5: Using buyable pins
You can also encourage more viewers to buy from your sit by tapping buyable pins. These pins enable users to make processes quickly and efficiently.
Tip#6: Staying abreast of algorithm updates
Finally, staying abreast of Pinterest algorithm changes and updates can help you use the platform to its full potential. You can refer to online resources like Medium and Tailwind to know more about the latest on Pinterest algorithm updates.