In the recent decades e-commerce has grown up and in recent years moved beyond the Internet to mobile, which has lead to an explosion in number of Magento Apps.
Since the rise of smartphones and the ubiquitous availability of handheld devices and fast cellular technology, the concept of e-Commerce has evolved into Mobile Commerce. Magento has provided advanced Magento App support early on in its products to fully support applications on the Google Android and Apple iOS platforms. Magento also facilitates the registration process of your Magento App in the Google Play store or iTunes. And more and more entrepreneurs are inspired by the new possibility and they are working hard on bringing great value to your fingertips.
The numbers for mobile commerce and apps
Flash sales websites and certain sectors published mobile user rates of 30-40%, which fuel the mobile hype to come. Is the excitement about mobile real or is it another bubble? And what does it mean for you?
First you should start with your realities and numbers. Are your shoppers visiting you using mobile devices? Are these devices mobile phones or tablets? Counting tablets as mobile devices has driven up the statistics in favor of mobile users. However, it is important to distinguish between mobile phones and tablets as the user experience can be drastically different.
Based on your business and industry you may have a large portion mobile users. If you do have a large portion of visitors browsing your website from mobile devices with low conversion rates, you may want to seriously consider providing them with an optimized Magento App.
The question becomes much more difficult if your website is not mobile friendly at the moment and you may not be able to adequately measure the impact of these shoppers on your bottom line.
If you do consider a Magento App, what will it do?
Businesses usually require much resources and rich IT infrastructure where they can cope with customers and manage their product line, at the same time. A Magento App could help you streamline your business, or it could attract more shoppers.
Although mobile commerce has been a concept for a while there is a perceivable uptake in the mobile buzz as more and more players enter this market and provide a greater variety of Magento Apps. Depending on your Magento App it can provide you with the complete ability to manage your store such as your product catalog, inventory, and reporting. It obviously can also bring your shopping experience to your customers on mobile devices, which brings advantages such as an improved checkout experience and better conversion rates with it.
There are different reasons to build a Magento App for your business, including the ability to customize your mobile experience, market your brand in different markets, and elevate your brand.
Contact us at Hara Partners to discuss any of your mobile needs, and post comment about your experiences here.