Online grocery shopping may be considered the future but a recent survey by a San Francisco-based firm reveals that there are still many barriers that prevent people from switching to it. Rich Relevance conducted a survey of 2,000 customers in the United Kingdom, Germany and France recently with the survey showing interesting facts about online grocery shopping.
Online Grocery Shopping Survey Results
One intriguing survey finding is that 53 percent of the population in the United Kingdom now buy groceries online. However, fewer people are doing so in France (40%) and Germany (32%).
The key drivers to online grocery shopping are convenience and ability to save time. In France, more consumers say they do grocery online because they want to save time.
Majority of the survey participants in the UK (80%) say they would want to see frequently bought items on their regularly-visited websites so they can easily add those products to their carts. Nearly 70% of the UK survey participants also say they would want groceries to be delivered to their homes in a set time window.
Online Grocery Shopping Barriers
The survey also pointed out to some of the barriers to online grocery shopping. For the French, the most frustrating part of buying online is the lack of choices. They also get disappointed that they can’t ask for assistance in real time. The Brits, on the other hand, feel frustrated when they visit websites with poor navigation.
The survey also showed that 55% of consumers would like online grocery retailers to provide recipe ideas based on the items that their customers have added to their carts.
Moreover, 51% of the survey participants who said they don’t shop groceries online say that they don’t trust retailers in picking the freshest food products on their behalf.
Indeed, these survey findings can provide significant inputs to online merchants andweb-based grocery stores wishing to expand their operations and get more people to shop online.