Shopify Vs Magento: Which One’s the Better Pick?
Okay, those of you who have been on our blog for a while are probably in the know-how that Magento and Shopify are two of the big names as far as e-commerce platforms go. And while we’re constantly pushing Magento on you guys (we are a Magento company after all), we’re willing to step back and provide an objective analysis on each platform and let you be the judge.
The Benefits of Shopify
Shopify has over 100,000 users, and powers everything from small local boutique stores to massive online shopping malls. The platform has built-in speed and security for hosting, integrated payments that allow you to add and remove products, and great customer support.
For marketing campaigns, Shopify also allows you to quickly and easily create landing pages, which is a key differentiating factor between other all-in-one platforms (and some DIY platforms).
As for SEO, Shopify creates 100% crawlable, clean code. They allow custom title tags, and meta descriptions, even on collections, in addition to other essentials like WebMaster Tools, sitemaps, and the prevention of duplicate content.
Other perks include a customizable site set-up, CMS product management, and new order notifications sent directly to your email and to your mobile phone.
The Benefits of Magento
Like Shopify, Magento has plenty of add-ons avaiilable for it, as well as a wide array of customization. Additionally, Magento is known for being user-friendly, and low on cost (in fact, the Community version is free). Magento has a wide community of users who have developed many extensions and plugins, and can help with support at any time.
Magento’s templating architecture allows you to customize pretty much everything so you can create your site exactly as how you want it. The software is open source so you have full control over the code so you can develop the functionality you need.
The platform was built with SEO efficiency in mind, giving your products a better chance to appear on Google, Bing, and beyond. There’s also plenty of room for custom SEO implementations for those who have the knowledge and skills to do so.
There you go, an objective overview of both platforms (we told you we can do it).
At the end of the day, readers, the choice is yours in regard to which one you want to go with… But if you make the choice to go with Magento, Hara’s always here for you.