SHAE New York is a luxury womens apparel line that houses some of the most beautiful tops and scarves in the world. From casting and negotiations to shoot day and retouching for final files, Hara Partners made everything possible for our wonderful friends at SHAE.
HARA Partners’ own, Paula Sanders stylized and managed the entire shoot concept with SHAE’s creative director and head designer. Photography was shot by HARA Partners’ Vernon Fong, make-up and hair was provided by the very talented, RaeDawn Johnson, and the beautiful Beth Mondie (from our friends at Fenton Moon – Hi Wendy!) fit perfectly as the SHAE girl.
Shot at Fashion Tower Studios, their Fall 2011 line was conceptualized to shoot on a natural, white-wall background to display SHAE’s contemporary line in a soft, sexy tone. The day was fun as Beth really was giving a lot of life to the shoot… and for that we just had to put some of her funky faces to show you that this girl’s got variety! 🙂
After testing for lighting and make-up and hair was done, Vernon shot the lights out on this super fun day! Wow, Beth and SHAE were made for each other… Just check out some of the final selects.
HARA Partners will also be re-branding SHAE’s logo and website, so to be continued!