Vision Critical recently put out this great study from March 2012 detailing Pinterest trends, behaviors, and habits among users. Some background: Pinterest is a social-media platform primarily used by women aged 18 to 34; in the platform hierarchy, Pinterest is more popular than FourSquare and is used less often than Facebook, Twitter, and LinkedIn. 500 Pinteresters replied with candid information on the elements of Pinterest that influenced their purchasing decisions. Here are a few eye-opening conclusions from this timely study:
12% of Pinterest users have purchased something they’ve pinned online.
16% of Pinterest users have purchased something they’ve pinned offline.
1 in 5 Pinterest users are buying items they have pinned.
2013 may be the year of Pinterest: 61% of users signed up in 2012.
Those who joined prior to 2012 purchase more pinned items, statistically.
Three quarters of current Pinterest users plan to use the platform for the foreseeable future.