How to Maximize Profit through Packaging Part 1
We may try to deny it, but the truth is we are drawn to visually enticing things. Looks matter to people. And this is exactly why online retailers should appeal to this mentality. They should make their products look good.
Your customer is going to make a decision on whether or not to buy your product by judging the photograph of it. Therefore, it is very important that you take high-quality photographs of your products which will attract the customer to purchasing some of your products. Once the customer clicks the buy button on your eCommerce site, it is up to you to seamlessly deliver the product to their door. Your business has to put a lot of effort into this stage because you want to deliver a positive brand message to your customer. If you provide a pleasant transaction between business and customer, your customer will be more likely to shop at your eCommerce site again. Your customer is also more likely to share her satisfactory experience with friends which will inevitably ensure the growth of your business’s client-base.
Understand the Importance of Packaging
There is nothing a customer loves more than the feeling that Christmas has come early when they receive the item that they really want. It is the job of your business to adhere to this expectation. And it can be achieved very simply.
Whether it be perfume or a pyjamas set, you can place the item in an elegant box. Perhaps fill it with scented tissue, or wrap it with ribbon. Make sure that there is a label or sticker somewhere on the packaging with your company logo on it. This appealing packaging will encourage the customer to post a photograph of it on social media sites. And it is this excited reaction that you want from your customers. Because, if they post pictures on their social media accounts, other users will be attracted to your brand and will want to shop at your eCommerce store. Lovely packaging increases your chances of gaining new customers to your online store, and generate profit.
On the other hand, if your customer has high expectations then receives the product in a poorly wrapped package, then they are more likely to spread a negative review of your brand to friends and on social media. No customer wants their purchases to be wrinkled in cheap packaging.
If you can get the packaging right, customers will boost your brand awareness and gain you new customers through their positive reviews. Read Part 2 to discover what aspects of packaging you have to get perfect.