What Magento Rich Merchandising Suite is
Magento Rich Merchandising Suite allows online retailers to put their customers into groups, so you can pitch directly to them and their interests. As a store owner, you will know exactly what your customer has bought or is thinking of buying, and you can see exactly what they are searching for; to this end, you will then be able to show them related products – for example, if a customer is searching for ‘laptops’, you will be able to show them specific products such as peripherals (external hard drives or mice).
As a storeowner, you’ll be able to restrict your catalogue for specific events, like time limited and private sales.
Specific characteristics can be used, such as location, sex, age, or even buying history. If you have new visitors to your site, you can turn browsers into buyers by using promotions targeted towards them, even if they are simply customers that have not logged in.
Visitors can be assigned specific customer segments based on preference(s), location, and browsing behavior – this has proven to be extremely effective for certain segments, and allows one to target these segments in a calculated way.