The old adage claims that time is money, taken at face value this means it takes time to make money. But in the eCommerce world the opposite is true – if it takes your customers too long to make their way through your website they’ll just go somewhere else to spend.
- 2 seconds – optimal page load time as per 47% of consumers.
- 3 seconds of load time, after which 40% of consumers leave a page.
- 7% – conversion reduction when load time slowed by 1 second.
It doesn’t take more than a second of looking at these numbers to realize that your site had better run at peak performance if you expect to make any sales. This is especially true with Magento a platform famed for its complexity.
Optimizing Magento generally refers to availing oneself of a good caching set-up and some quality hardware, and of course having the right Magento partner to handle the operation is essential, as well. The folks at Magento set out to find out exactly how much of a difference a good cache set-up could make. For the control group in the experiment the Magneto optimization test team chose the most widely used set-up of Apache and MySQL. Once a baseline had been established the yMagento optimization team compared the results against two other set-ups, one in which the cache was optimized with Varnish and another using Nginx. The results were conclusive: use of an optimizing program boosted the performance of Magento by as much as 500% compared to the standard set-up. SThe full results table is shown below, some of the highlights include page load times lowered from .47 to 0.002 seconds and possible daily catalogue views were raised from 79.5 million without optimization to over 373 million with an optimized set-up.
Don’t miss out on getting your piece of the e-pie – get your Magento optimization done by Hara Partners, contact us to find out how.