Magento’s comprehensive array of features and functionality is one of its main selling points for e-commerce retailers and developers. Understandably, this can make it hard to choose when the time comes to decide on the right checkout option for your business. On the one hand is Magento’s built-in Onepage Checkout; on the other; a host of competing Magento extensions vie for your patronage, each claiming to reduce shopping cart abandonment the most.
In the interest of clarity, let’s examine one such Magento extension—GoMage LightCheckout—to see how it compares with Magento default. Available in all Magento editions, this extension supports 14 languages and comes with plenty of support options. Some of its features include:
- Gift wrapping per item
- Polls on the checkout page
- Item-switching on the checkout page
- Rewards, Coupons, and Loyalty Programs
- Automatic location detection
- Facebook and PayPal compatibility
GoMage LightCheckout expedites the checkout process while simultaneously boosting security (including European VAT validation) and supporting custom development. Its configurable functions use Magento OnePage as a springboard: broader shopping cart control, multiple addresses, registration checkpoints during the order, manageable delivery windows, etc. Both interfaces increase profits and retention by condensing users’ checkout experiences; GoMage LightCheckout just does Magento one better by squeezing more administrative control into the same shell.