PayPal, as part of its ongoing commitment to furthering merchant interests by improving the customer experience, has recently announced its plans to offer two new Magento apps to the e-Commerce platform’s users, “in-Aisle Ordering” and “Order Ahead”, each of which promises to alleviate a common consumer “pain point” (as PayPal has termed those event that lessen the customer experience). The first Magento app offered by the online payments giant, “In-Aisle Selling”, allows store owners to connect their Magento sites to “Here”, PayPal’s mobile POS application, and is intended to combat the hassle of checking-out by allowing sales associates to accept payments anywhere via any smart phone or web-enabled device. The second Magento app, “Order Ahead” is, as the name suggests, a gateway for customers to place, and pay for, orders directly from the app via any smart phone or tablet thus bypassing any lines.
The In-Aisle Selling offering promises to connect your Magento store with PayPal’s mobile point-of-sale app “Here” so that any mobile device can be turned into what PayPal has termed a “concierge” sales tool. Now, sales associates can smoothly close sales right in the aisle, including accepting payments and the full array of shipping options, just like using a regular POS terminal.
After a successful run of Beta testing at Jamba Juice, where the app has been in use since January 2013, PayPal is now making Order Ahead available to all Magneto users. The Order Ahead which is completely “turn-key” – it’s actually part of the PayPal app – places the full menu and ordering experience including payment in the hands of the consumer, so their order is filled and ready when they arrive at your store thus eliminating any time wasted in line.
Whether these apps revolutionize the shopper experience or not remains to be seen, however, it seems fairly certain that they capable of driving some sales your way at little to no cost to you and are, therefore, well worth a look.
All images courtesy of www.magentocommerce.com