Kroger Ties Up With Ocado As Grocery E-Commerce Enters The Next Phase
As soon as the partnership between a well known US supermarket brand known as Kroger and internet business expert Ocado was announced, there was a whole new stir up in the battle for the online grocery businesses.
Ocado offers an efficient and user-friendly interface system
Ocado has been in the business for quite some while and their key characteristic features include an efficient and user-friendly interface system for customers that make the process of ordering even more hassle-free. This has led to a huge turnover in the market worth of two billion US dollars and a huge EBITDA profit of around one hundred and sixteen million dollars in the year 2017 alone.
Ocado automated approach
One of the things that make Ocado stands out is their automated approach. This has completely automated the packing of the orders received through the utilization of robots and modern technology. These days Ocado is known to be trying to license their technology solutions and services by partnering up with names like Morrisons, Grupe Casino, and Sobeys based in Canada.
Kroger and Ocado deal
The deal between Kroger and Ocado has made this situation even more interesting. According to the deal between the two company i.e Kroger and Ocado, Kroger will claim five percent of the current share capital value which is around two hundred and forty-seven million US dollars.
Kroger and Ocado will empower and fight for supremacy
When it comes to Kroger, this company is no stranger to utilizing and using UK technology to run their businesses as it has also partnered with Tesco and Dunnhumby. This contract and agreement between the business tycoons Kroger and Ocado will also empower them in their fight for supremacy against companies like Walmart and Amazon. In reality, there can be no answer when it comes to online business satisfaction. No doubt in store picking is a great way to begin yet it has its own challenges and problems.