How To Tell If People Are Finding My Business
So your company website has been up for a while now, but you’re probably wondering to know: who’s actually looking at it?
No matter which company is hosting your website, chances are they’ve set you up with a decent set of backend tools which you can use to see all of the statistics on your website, including traffic. However, if your host isn’t the most reliable provider of the information you seek, you should never shy away from outside sources.
What’s Your Alexa Rank?
Alexa is a great tool to see how your website stacks up among other websites. New businesses are always disappointed to see that their Alexa rank is unbelievably low, if not altogether invisible. You should always check Alexa to see how you’re doing. Keep an Excel spreadsheet and document your ranking so you can see the results on a day-by-day basis.
This might sound pretty obvious, but if you’re not Googling yourself on a regular basis, you’re not going to see how you’re stacking up against your competitors. This example can’t be illustrated any better than through our initial screenshot. We’re an e-commerce consulting company, so clearly we’re going to be typing in ‘e-commerce’ into Google on a regular basis. So if you sell hardware, you’re going to want to type in ‘hardware.’ If you sell headphones, then you need to type in ‘headphones,’ and see how your headphones store is doing. If you’re on page 3, hey, you’re moving on up. If you’re on page 12, then maybe you have a lot of work ahead of you.
These are all the basics that even a non-techie should know… If you want to dig deeper, you should definitely read some SEO guides online. Keep educating yourself so you can stay ahead of the game, and then slowly you’ll see your business succeed.