Klenzoid is an industrial water treatment company offering programs that substantially reduce energy, water and chemical costs for steam boilers and cooling water systems.
The company recently decided to use Netsuite CRM to develop, customize, and host specific applications. According to Michael Cairns, this decision has allowed Klenzoid to improve their operational efficiencies by more than 40 per cent.
Klenzoid now has live access to customer data, and in a big data world is able to run lots of calculations. This is clearly helping to support the organic growth that Klenzoid is experiencing.
Not stopping there, Klenzoid plans to bring in further data acquisition streamlining to be even quicker in their response to customers.
In the cloud, Klenzoid saw an opportunity to serve their customers more effectively not so much by increasing their field staff but more so by investing in a system customization that would improve the quality and timeliness of the services that they deliver.
The customization of the NetSuite platform has had a huge payoff for both Klenzoid and its customers. As a golden rule of business, Cairns aptly stated, “If you do the right thing – eventually the market will reward you as well.”
Prior to the transition to NetSuite, Cairns describes how there were many different branches of information in Klenzoid, and none talked to the other. Now, with its innovative approaches, the NetSuite system provides information for key decision making; it highlights sales issues, opportunities, from beginning to end; there is one stream of data – from sales, to accounting to data on energy – all on one system.
Klenzoid’s use of NetSuite has also allowed them to optimize their own operations and develop innovations with customers in mind. The new design and capability that comes with NetSuite allows Klenzoid to use customization that forged greater connectivity than had ever been previously possible. As a golden rule of business, Cairns aptly stated, “If you do the right thing – eventually the market will reward you as well.”