Important things about online to offline marketing
In the innovative world, the way of marketing is changing continuously. As a modern marketer, it’s important to know about consumers that how they move between the physical and digital world. Probably, it is a fact that 76% peoples only search or visited the business sites through their smartphone and only 28% peoples search for the purpose of purchasing items.
Most of the marketer can understand the importance of online to offline activity measurements but some of them are still confused about the basic solutions. For solving this problem, its necessary to follow some marketing myths.
Treat the KPI’s of online and offline marketing:
When you are taking your important decision like where to focus or invest, factoring the online performance is like you are getting half direction in foreign countries. Meanwhile, it’s quite hard when you plan on reaching your goals.
Take any action without perfect planning and marketing:
Digital Marketers sometimes fall while thinking about the data whether it is a trap or accessible. They feel comfortable with the attribution and measurements of the framework, an easy to track and linear consumer journey, whereas users just click on the product ads which they really want to purchase.
Brand testing a risky work:
For many years, iProspect is working with brands and evolve with the marketing strategies of online to offline, which can support the website throughout the world. To find things in an emergency, Staples are always in search of the new opportunity for trendy products.