The unprecedented success of membership plans such as Amazon Prime has conditioned many online consumers to expect free shipping. Unfortunately, it’s become increasingly difficult for smaller merchants to implement free shipping and still remain viable.
Fortunately, there are plenty of solutions for implementing free shipping that still appeal to consumers, while still minimizing the total cost for an ecommerce merchant.
The eponymous webinar by Practical Commerce address several key points below, followed by a Q&A session by contributing editor, Armando Roggio.
Is Free Shipping Necessary?
Amazon and other large websites will offer free shipping, but that does not mean that an independent merchant will have to. We’ll offer an analysis to help decide if your shoppers expect free shipping, and whether it will help spur sales.
Shipping strategies vary among industries and consumer niches. Reviewing the shippoing policies of your competitors is crucial to deciding your own policies.
All or Nothing
A merchant can decide to offer free shipping on part of her products, or a segment of them. It doesn’t always have to be all or nothing… The webinar will discuss selective free shipping strategies that appeal to shoppers that save merchants money.
Shipping charges vary among carriers, based on the product, its size and weight, and the origin and destination of the package. The webinar will explain how to rate shop carriers, to help choose one or more of them that best fit to your products.
Distributing inventory across a few, geographically-significant warehouses may be the single best thing online retailers can do to make free shipping affordable. It is the same approach that companies like Amazon use to help reduce shipping costs.
About the Presenter
Armando Roggio is a contributing editor for Practical Ecommerce, an independent ecommerce merchant, and a seasoned web developer. He has written hundreds of articles at Practical Ecommerce, covering virtually all facets of running a successful online store. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.