How SEO Will Change in 2015 for Large eCommerce Companies
SEO is a constantly changing force. You never truly know where it’s going to go in the next few years.
Forbes recently reported the four main ways that SEO is soon going to change for large e-commerce businesses. This is how SEO will change in the future.
1. How SEO will change for mobile devices
Okay, so it doesn’t really take a genius to know that the world is increasingly going mobile. With smartphones now becoming a commonplace thing (I mean, even your poor best friend Ricky has one…), you know that the next logical step is to expand your SEO strategies on these devices.
Page load speeds are a large part in determining a site’s ranking. Because it’s more common for sites to load slower on mobile devices compared to desktops, it’s always smart to prioritize page load speeds in both desktop and mobile realms to keep your SEO game fresh.
2. Go local
LSEO, or local SEO, helps search engines find local businesses that can best satisfy their needs and display listings for them in the search engine results pages. Big eCommerce businesses think they don’t need LSEO, but the big news is that people enjoy supporting local—particularly when it’s cheaper, easier and faster than buying from some huge corporation.
One sure way to pepper LSEO into your website is by checking Facebook in the last few looks and look at how many posts are telling their friends to buy from local businesses rather than the big businesses.
3. Get rid of black hat SEO
Black hat SEO refers to “the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.”
Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, adding unrelated keywords to the page content or page swapping (changing the webpage entirely after it has been ranked by search engines).
Though you may not even be aware when you’re engaging in black hat tricks, you should definitely consider hiring a reputable SEO agency to comb through your site and sniff out any potential black hat methods that you might be unknowingly unemploying.
As algothorisms become more sophisticated next year, the fallout from these methods will become much more severe.
4. Content really is king
Some big e-commerce companies can really underestimate content—that’s why you should never do the same. Even a small e-commerce company can’t afford not to put some great content on their website—so if you’re a big e-commerce company, you definitely can’t afford not to.
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