Google Authority no longer exists. Many companies previously used it for their rank and credibility among competitors. It was a tool for companies to monitor their progress. The benefits were innumberal for marketers, creators and businesses. Most importantly, businesses had authority in their industry.
Social media used to be a helpful tool compared to Google Authority. Now social media isn’t a tool, but an operating system for businesses to grow. The use of social media will directly correlate to a company’s growth. Companies can still have a certain type of authority, it will just take more work with a different perspective from that of Google Authority.
Social Media as Google Authority
Some of the most popular accounts on Twitter, Google+ and Facebook are seen as experts in their field. Users go back to their pages or feeds to see what new things have been posted. If the information is interesting and posted consistently, people will look and search for the information. The focus shouldn’t be about promotions, but inbound marketing tools.
One of the biggest changes will be how the content is written. It’s not about how the search engine looks for the information, but how users search for the information. A large portion of the information is passed between people via “sharing.” A function Google Authority didn’t have was mass sharing in a single interface. Many Internet sensations are created virtually overnight by the capability of social media sharing.
A simple way to build a large fan base is to share information. Not all of the content in a business’s social media page has to about the company. It can be from others, which creates a singular database for people to check and follow. As users share information for a single origin, others will look into that page. Sharing other businesses’ information can help build clientele.
It’s no longer about rankings, but likes and shares. Social media is now an online marketing hub that businesses will have to rely on. The question now is, how will businesses create interesting and consistent information for people to share?
Since Google Authority ceases to exist, blogging is a useful tool for maintaining credibility in the market. Blogging takes a lot time and effort, but it creates a streamlined database for users to search through for information. When blogging have a schedule. People will look for it if they think you have information they can trust. It’s a type of authorship to strive for without Google Authority.
A blog, much like the idea of social media, should be used to share information from others in conjunction to promoting your own information. When other information is shared, your credibility will automatically increase. If a blog is full of promotions for the company, the reader will automatically be deterred. Instead, entice the browser. Again, it’s not for writing for the search engage but for the people using the browsers.
Keys of Blogging
Blogging doesn’t have to be completely written. Google Authority looked for key words. Now, though, users are looking for something different. A new phenomenon of video blogging has emerged. This is an easy and simple way to explore different methods of communicating information. Sharing videos from others on your blog also helps with an increase in viewers. It’s an interactive tool that many people are looking for. Video blogging can sometimes be the fastest way of obtaining information.
Creating connections on the internet is becoming just as important as personal connections. Some helpful techniques for blogging without Google Authority can be found at SEO Blog. Sharing different content from other bloggers may prompt them to share your information, especially if you have useful information people are looking for. Readers will see the bloggers they trust sharing your information, which will automatically prompt the reader look into what you have to teach them.
Having other bloggers writing for your blog will also give you an extreme amount of exposure. If they post on your blog, they will share it on their blog as a marketing technique for themselves. Again, it creates a larger readership. Many bloggers will be looking for as much exposure as you are. Create a system with other companies, especially those who could turn into clients.