GDPR and it impacts on E-Commerce Brands
GDPR stands for the General Data Protection Regulation and is something that has taken e-commerce brands with a storm irrespective of whether they are rooted in the US or not. The regulation was implemented practically beginning from the last month with the aim of protecting data submitted by the consumers and increase the rate of data transparency.
US-based companies that do some sort of e-commerce business
Contrary to the speculations that were word of mouth for quite some time, even the US-based companies that do some sort of business online have to comply and follow the regulation without any discrimination. Not only the brands falling under the territory of EU but the other brands and companies also have to be mindful and follow the recently introduced regulation.
One of the questions that were risen soon after the regulation saw the day of light was what was the motive behind the implementation of such a regulation? The point is that with the passage of time and the development and progress in various aspects of e-commerce and virtual marketing the consumers are now more aware and conscious about the protection and security of their information. Even recently scandals and incidents such as the Cambridge Analytica Scandal as well as the data breaches as a result of Facebook’s management has led to a stir in the consumer’s attitudes and they are now more aware and vigilant about the security of their data and demand that protective measures and a careful attitude be adopted to ensure their data security.