GDPR and email marketing: Everything’s gonna be all right:
The main focus and concern of GDPR is to maintain the individual’s freedom and privacy. Now customers are giving data about them without knowing its importance. They are giving information to the companies and regardless of why they are getting their information.
Why they are collecting this data and for what? If you buy something a long page is given to you with conditions and regulation. Even if you want to buy a pen a legal page is given to you and condition is to have sign it after it you can buy the product.
GDPR ensures that customer’s data is secure
By doing you are giving permission to the companies to follow you which is not the tactic of business. GDPR ensures that customer’s data is secure and is not being used for any suspicious purpose.
GDPR is a good thing for brands:
GDPR purpose is to secure your shopping not to stop you from shopping. Its function is to stop the brands from using the customer’s data for oblivious purposes. Its main focus is data privacy as legislation is required for a legitimate interest. It ensures that company has collected a data for business reasons just.
Marketing is all about fascinating the people and captivate them with content and language. GDPR encourages brand to build a loyal and trustworthy relationship with customers. GDPR actually leaves no room for fraud and loopholes.
Moving forward, here are GDPR pointers:
- Don’t use tactics and trick to move people into a subscription
- Don’t collect false data for uncertain purposes
- Make it easy for a subscriber to opt out from list
- Engage your content and subject line in sync
As a marketer, you need not have mastery over GDPR. It just tells you how to respect your audience and how to build trustworthy relationship with them.