Fourth of July Affects E-Commerce
Hara Partners wants to wish everyone a happy Independence Day! The Fourth of July is arguably one of the most celebrated holidays in America and not surprisingly, it is projected to affect e-commerce in a big way. Studies have found that currently:
$600 million are spent on fireworks
$557 million are spent on burgers and burger toppings
$111 million are spent on charcoal
$94 million are spent on lighter fluid.
All that money probably goes to the barbecues that 68.6% of people who will attend and the 48.7% of people who will watch or set their own fireworks. As time progresses, experts predict that 10% of those sales will be made online.
Below are some patriotic infographics provided by nextopia.com to elaborate on this topic. Cue the fireworks.
![Fourth of July E-Commerce](https://i0.wp.com/www.harapartners.com/wp_blog/wp-content/uploads/2014/07/Screen-Shot-2014-07-10-at-1.13.15-PM.png?resize=602%2C602&ssl=1)
![What Are People Spending On?](https://i0.wp.com/www.harapartners.com/wp_blog/wp-content/uploads/2014/07/Screen-Shot-2014-07-10-at-1.12.35-PM.png?resize=599%2C649&ssl=1)
If you have questions or comments, please feel free to contact us or leave a comment below. Let us know how you spent the Fourth of the July!
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